Cookies Policy

Last updated: 15 January 2026

1. Who We Are

PennyTrack ("PennyTrack", "we", "us" or "our") is the data controller responsible for the personal data processed through this website, including data collected via cookies and similar technologies. You can reach us at the contact details provided in Section 12.

This Cookies Policy explains what cookies are, how we use them on pennytrack.com, what choices you have, and how you can control them. It should be read together with our Privacy Policy.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone or tablet) when you visit a website. They are widely used to make websites work, to improve their efficiency, and to provide information to the website owner. Cookies can be "session cookies" (deleted when you close your browser) or "persistent cookies" (stored on your device for a set period).

We also use similar technologies that perform comparable functions, such as pixels, software development kits and local storage. In this policy, we refer to all of these technologies collectively as "cookies".

3. Legal Basis for Using Cookies

Under Article 5(3) of the ePrivacy Directive (as implemented in Ireland by the European Communities (Electronic Communications Networks and Services) (Privacy and Electronic Communications) Regulations 2011) and Article 6 of the EU General Data Protection Regulation (GDPR), we only place non-essential cookies on your device with your prior, informed consent.

Essential cookies, which are strictly necessary to provide the service you have explicitly requested (for example, remembering your cookie consent choices), do not require consent. For all other processing of personal data through cookies, our legal basis is your consent (GDPR Article 6(1)(a)), which you may withdraw at any time.

Your consent is obtained through our cookie banner, which appears on your first visit. The banner allows you to accept all cookies, reject all non-essential cookies, or save custom preferences for each category. Refusing non-essential cookies never restricts your access to the core content of our website.

4. Categories of Cookies We Use

4.1 Strictly Necessary (Essential) Cookies

These cookies are required for the operation of our website. They include, for example, cookies that record your cookie consent preferences so that we do not ask you again on every visit. Because they are essential, they are always active and cannot be switched off through the banner.

4.2 Analytics Cookies

These cookies allow us to recognise and count the number of visitors and see how visitors move around our website. This information helps us understand which reviews, guides and spreadsheet templates are most popular, so we can improve the content and structure of the site. Analytics cookies are only set if you enable the "Analytics" category in the cookie banner.

4.3 Marketing Cookies

These cookies record your visit to our website, the pages you have visited and the links you have followed. We use this information to make the content displayed on our site more relevant to you and to measure the effectiveness of our outreach. Marketing cookies are only set if you enable the "Marketing" category in the cookie banner.

5. Detailed Cookie Inventory

The table below lists the main cookies used on this website, their purpose, category and duration.

Cookie Name	Category	Purpose	Duration
ptck_cns	Essential	Stores your cookie consent preferences (essential, analytics, marketing) so the banner does not reappear unnecessarily.	12 months
pt_session	Essential	Maintains your session while you navigate between pages and helps secure the site against cross-site request forgery.	Session
pt_analytics_id	Analytics	Assigns a random, pseudonymous identifier so we can distinguish visitors and aggregate usage statistics.	12 months
pt_pageviews	Analytics	Counts page views per session to help us understand content popularity.	Session
pt_campaign	Marketing	Records which newsletter or outreach campaign referred you to the site so we can measure effectiveness.	6 months

We keep this inventory under review and update it whenever new cookies are introduced or removed. Please note that third parties may also set cookies as described in Section 6.

6. Third-Party Cookies

Some pages on our website embed content or services provided by third parties. When you interact with such content, the third party may set its own cookies, which are governed by that party's own privacy and cookies policy. Third-party cookies may include:

• Web font providers. We load fonts from external services so that our pages display with consistent typography. These requests may involve your IP address being shared with the provider.
• Icon and library content delivery networks. We use public CDNs to deliver icon libraries and script libraries efficiently. These providers may log technical request data.

We do not control third-party cookies. You should consult the relevant third party's policy for further information, and you can manage third-party cookies through your browser settings and the consent controls described in Section 7.

7. Managing Your Cookie Preferences

You can manage your preferences at any time:

• Through our cookie banner. When you first visit the site, the banner lets you "Accept All", "Reject Non-Essential", or tick individual categories and press "Save Preferences".
• Changing your mind later. To review or change your choices, clear the ptck_cns cookie from your browser or clear all cookies for this site. The banner will then appear again on your next visit, allowing you to set new preferences. You may also contact us at info@pennytrack.com and we will assist you.

Withdrawing consent has no retroactive effect on processing already carried out before withdrawal, but we will stop setting the relevant cookies as soon as practicable after you change your settings.

8. Browser and Device Controls

In addition to our banner, most browsers allow you to refuse or delete cookies through their settings. The location of these settings varies by browser; commonly you will find them under "Privacy", "Security" or "Cookies". You can typically:

• View the cookies stored on your device and delete them individually or in bulk;
• Block all cookies, block only third-party cookies, or block cookies from specific websites;
• Set the browser to ask for permission before a cookie is placed.

Please be aware that blocking strictly necessary cookies may prevent parts of our website from functioning correctly, including the storage of your consent preferences. Mobile device operating systems also offer tracking controls (such as "Limit Ad Tracking" or "Opt out of Ads Personalisation") which may limit the use of advertising identifiers.

9. Retention Periods

Each cookie has a maximum lifetime as set out in Section 5. Session cookies are deleted when you close your browser. Persistent cookies remain on your device until they expire or until you delete them. Consent records are retained for up to 12 months after your most recent interaction with the banner, in order to demonstrate compliance with our legal obligations.

10. Your Rights Under GDPR

Because cookies involve the processing of personal data, you have the following rights under the GDPR, which PennyTrack honours:

• Right of access — to request a copy of the personal data we hold about you;
• Right to rectification — to have inaccurate data corrected;
• Right to erasure — to request deletion of your personal data where there is no overriding legal basis to retain it;
• Right to restriction of processing — to request that we limit processing in certain circumstances;
• Right to data portability — to receive your data in a structured, commonly used, machine-readable format;
• Right to object — to object to processing based on legitimate interests;
• Right to withdraw consent — to withdraw your cookie consent at any time, without affecting the lawfulness of prior processing;
• Right to lodge a complaint — with the Data Protection Commission (DPC), 21 Fitzwilliam Square South, Dublin 2, D02 RD28, Ireland, if you believe your rights have been infringed.

To exercise any of these rights, please contact us using the details in Section 12. We will respond within one month of receiving your request.

11. Changes to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in the cookies we use, our service providers, or applicable law. The "Last updated" date at the top of this page indicates the most recent revision. If the changes are material, we will draw them to your attention when you next visit the site, and where required we will seek fresh consent. We encourage you to review this page periodically.

12. Contact Us

If you have any questions about this Cookies Policy or our use of cookies and similar technologies, please contact us by email or post at the details above. For data subject requests, please include sufficient information to identify you so that we can respond appropriately.